Vynide Direct contracts RX&Co. for Retail Marketing Strategy

Automotive & Furnishings materials manufacturer, Vynide (Pty) Ltd. has contracted RX&Co. for the development of a new retail marketing strategy for the relaunch of their Vynide Direct retail chain. The project was shaped in negotiations between Stellenbosch University and Vynide senior executive Chantal Cotton and CEO Justin Bgoni, subsequently awarding the research and strategy development…