SU Guest lecture: Social Media Marketing

  Roelof le Roux will be presenting the Stellenbosch University Post-graduate Diploma for Marketing quarterly guest lecture on Wednesday April 11th, 2012 at 17:00.   The course is led by Debbie Human (Department of Business Management), who will introduce Roelof at the event. The lecture will focus on the use of social media marketing as a…

RX&Co. kicks off Online Reseach Project for Nigerian Market

In an ambitious drive to compete and gain market share in the relatively new but fiercely competitive fast food industry in Nigeria, Chellarams Plc has called in the online research services of RX&Co. The aim of the project is to gather a massive amount of  socio-economic, demographic and trade information on the market before starting…

NAMC BB-BEE Project for South African Olive Industry

The National Agricultural Marketing Council, in partnership with Leonard Arangies, Stellenbosch entrepreneur and founder of The Olive Tree boutiques, is embarking on an ambitious project to expand the reach of Broad Based Black Economic Empowerment initiatives in the South African olive growing industry. The project, initiated by Arangies, has been in the pipeline for quite…

Roelof J. le Roux leads Isa Carstens Academy Business Course

RX&Co. founder, Roelof J. le Roux has been appointed to lead the 6-month Business Management, Marketing and Sales course for the Advanced Diploma in Spa Management for final year students at Isa Carstens Health & Skin Care Academy. As one of the top rated health and skin care academies in the world, Isa Carstens places…

Hornschuch AG plans D-C-Fix Product Launch with Vynide (Pty) Ltd. and RX&Co.

Konrad Hornschuch AG in partnership with Vynide (Pty) Ltd. is planning to launch the D-C-Fix range of decorative household products in the South African market.  Initiated as part of an technical partnership agreement signed with Vynide (Automotive) to transfer their pvc manufacturing technologies to Vynide’s Somerset-West (SA) based factory, Vynide will facilitate the launch of…

Vynide Direct contracts RX&Co. for Retail Marketing Strategy

Automotive & Furnishings materials manufacturer, Vynide (Pty) Ltd. has contracted RX&Co. for the development of a new retail marketing strategy for the relaunch of their Vynide Direct retail chain. The project was shaped in negotiations between Stellenbosch University and Vynide senior executive Chantal Cotton and CEO Justin Bgoni, subsequently awarding the research and strategy development…

New kind of Supporters Club for SA Cricket Community

Running through May to June 2007 RX&Co. will be assisting Legends Sports Memorabilia (Pty) Ltd. to conduct a feasibility study for a new sports supporters club system targeted specifically at children at primary and secondary school level. The new initiative, planned to be launched with support the the United Cricket Board of South Africa and…

the geisha that called

This afternoon around 16h00 I received a call from the restaurant I dined at last night. About the restaurant: At risk of writing a restaurant review on a blog about marketing, it has to be mentioned that Geisha Wok and Noodle Bar in Mouille Point is one of those truly remarkable dining experiences Capetonians always…