Running through May to June 2007 RX&Co. will be assisting Legends Sports Memorabilia (Pty) Ltd. to conduct a feasibility study for a new sports supporters club system targeted specifically at children at primary and secondary school level.
The new initiative, planned to be launched with support the the United Cricket Board of South Africa and a handful of top national team (Proteas) cricket players, will be investigated thoroughly by RX&Co. before being presented to the UCB and other partners in July.
For the next two months, RX&Co. will be coordinating a primary market research study in 70 locations accross the Western Cape and Gauteng provinces. Utilising quantitive personal survey questionnaires administered by teachers to their learners in the classroom situation, we expect to receive guided yet honest and comfortable answers from learners that reflect their interests, current activities and sports/supporter habits alongside other psychographic measures.
Visit Legends Sport for more info on their current projects and sports memorabilia product ranges.